Display Italia Viscom Award 2021: the winners

On October 1th 2021 took place the award ceremony of the DIVA Display Italia Viscom Award 2021, the competition dedicated to display design and shop fitting now in its 11th edition. Also this year organized by the magazine Display Italia in collaboration with Viscom Italia live+digital that hosted the event. The contest awarded a total of 13 prizes in 4 categories (photo service below) including two Green DIVA, the green trophies dedicated to sustainability. Jury members included Trade Marketing and Retail Managers Bayer, COMIECO, Aldo Coppola, Laboratorio della Farmacia, L’Oréal, Sony, Würth.
The DIVA Design inter-category prize was awarded to Intertouch and Proxima thanks to a durable solution designed and implemented for the promotion of references related to the

world of spices by Cannamela (Bonomelli). The same solution had already been judged the winner in the Digital Signage category.
In the Durable category, the prize of the best was won by DIAM Italia with the solution developed for Tissot, which contextualized a digital screen inside a totem with thermoformed decorations. The second and third place in the Durable category were assigned respectively to Sarno display for the display with a low carbon footprint production realized for Trussardi (Angelini Beauty) and to the solution of the Hungarian Flyvision that proposes a display under the sign of optical illusion for which the product seems to rise.
In the Non-durable category, Trocart prevailed with a paper display designed by the expert designer Roberto Lo Presti created for Soudal, a new version that matches the one awarded in 2019. And on this occasion completely revisited to meet logistical and sustainable transport needs. On the podium also FAG Artigrafiche (below the in-depth analysis). And then Eurodisplay Design in Progress with the project of the architect Fabio Battista who, for Naturello (Fater) designed a display then made with the recycled material derived from used diapers.
The New Proposals category was quite fierce, where the technological aspect of the Polish company MAGO SA emerged as the winner thanks to the peculiarities of Clever. Tested by retailer Jasmine Drogerie, Clever is a trolley for cashless self-payment, i.e. designed to record purchases during shopping and allow the user to pay without the help of the till. Among the new proposals, the award went to the display in “paper made from grass waste” designed and produced by LIC Packaging for L’Oréal France. Bronze went to the prototype engineered by Litoart and Wood LineGiovanni designed by architect Pierantoni, for a display that offers a transparent display with interchangeable graphics at a low cost.

The two, particularly coveted, Green DIVA awards that mark the main requirement of the times, namely attention to reduced environmental impact, were awarded to: the circular NED (Neverending Display) designed by architect Andrea Tempesta of Eurodisplay Design in Progress and now a corporate workhorse. FAG Artigrafiche received the same award, but for the non-durable Smart HUG paper display. Realized for Heineken on a design by Andrea del Bosco, Davide Schellino, Domenico Brandino, the solution has been studied with the advantage of scalability in structural key, so as to ensure the saving of raw material and display space at low costs for high print runs. The competition took place within the Viscom Italia fair, an appointment for visual communication operators that this year reached the 32nd edition, welcoming an audience of over 9,000 visitors, many of whom visited the DIVA-ELEMENTARIA area, the latter located in a 500 sq.m. perimeter where 42 solutions for exhibition furniture were exhibited.